Terms Of S e o
1. **Keyword**:
A specific word or phrase that users enter into search engines. Effective SEO often revolves around targeting the right keywords.
2. **On-Page SEO**:
Optimization techniques applied directly to web pages to improve their rankings, including content quality, keyword placement, and HTML tags.
3. **Off-Page SEO**:
Strategies that occur outside of your website, primarily involving backlink building and social media marketing to enhance authority and visibility.
4. **Backlink**:
A link from one website to another. Backlinks from authoritative sites can significantly boost your site's credibility and ranking.
5. **Meta Tags**:
HTML elements that provide metadata about a web page, including the meta title and meta description, which influence search engine results.
6. **SERP (Search Engine Results Page)**:
The page displayed by a search engine after a user enters a query. It typically includes organic results, paid ads, and local listings.
7. **Alt Text**:
Descriptive text added to images, which helps search engines understand the content of the images and improves accessibility.
8. **Content Marketing**:
Creating and distributing valuable content to attract and engage an audience, ultimately driving profitable customer action.
9. **Technical SEO**:
Optimization of the technical aspects of a website, such as site speed, mobile-friendliness, indexing, and structured data.
10. **Crawlability**:
The ability of search engine bots to access and index a website's pages. Ensuring your site is crawlable is crucial for visibility.
11. **Domain Authority**:
A score that predicts how well a website will rank on search engine result pages. It’s influenced by factors like backlinks and site quality.
12. **Long-Tail Keywords**:
Longer, more specific keyword phrases that often have lower search volume but can lead to higher conversion rates due to their specificity.
13. **Bounce Rate**:
The percentage of visitors who leave a website after viewing only one page. A high bounce rate can indicate that the content isn’t engaging or relevant.
14. **Landing Page**:
A specific webpage designed to capture visitor information or encourage a particular action, such as signing up for a newsletter.
15. **Local SEO**:
Optimization strategies focused on improving visibility for local searches, often involving Google My Business and local citations.
Understanding these terms can help you navigate the world of SEO more effectively.
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